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Because a new name will trick the women-folk into thinking they're watching Desperate Housewives

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Mar. 16th, 2009 | 02:41 pm
posted by: devi42 in kissmyassvogue

“The name Sci Fi has been associated with geeks and dysfunctional, antisocial boys in their basements with video games and stuff like that, as opposed to the general public and the female audience in particular,” said TV historian Tim Brooks, who helped launch Sci Fi Channel when he worked at USA Network.

The Sci Fi network announces a name change.

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Comments {7}

lovmelovmycats

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from: lovmelovmycats
date: Mar. 16th, 2009 08:44 pm (UTC)
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Stupid misspellings: Yeah, "Syfy", way to alienate your core audience of geeky people (proud to be smart, right?), including lots of happily geeky women.

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Billie

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from: chiaradiluna
date: Mar. 16th, 2009 09:01 pm (UTC)
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.. you'd think this would be a good thing since most of their fanbase ARE geeks, so.. why is that a bad thing?

lol .. seems a bit counter-productive.

someone was asleep at the wheel of life

Edited at 2009-03-16 09:02 pm (UTC)

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